Who you spoke to, what they said, and what you are learning.
Customer research is the evidence behind every strategic decision, and it is usually spread across a dozen call notes. Collected here, an AI can reason from what customers actually said rather than from what sounds plausible.
# Customer research ## Who we spoke to - 8 practice managers, March–April - 3 clinicians ## Problems they described - Reminders sent too early are ignored - Rebooking takes a phone call ## In their words - "I would pay for anything that stops me phoning people back." ## Still unproven - That clinics will switch mid-contract