What you are building, for whom, and why it should exist.
Founders re-explain the company to AI dozens of times a week: for copy, for plans, for pitch decks. Each explanation drifts a little. A brief written once means every AI starts from the same pitch, and the one you currently believe.
# Product brief ## What we are building Appointment software for small clinics that cuts no-shows with well-timed reminders. ## Who it is for - Independent clinics with one to five practitioners - Practice managers, who choose the software ## The problem No-shows cost a small clinic thousands a year, and the tools that fix it are built for hospitals. ## Why us We ran a clinic. Setup takes ten minutes and needs no IT person. ## Constraints - Two founders, no funding yet - Must launch by October